A selection of projects completed for happy clients
CAPSA is a skincare brand based on capsules. The website connects the brand’s story and approach with its product catalogue, explaining the technology and how to use the products.
The challenge was to explain a product with a distinctive way of being used in simple terms, and connect the introduction to the brand with a clear route to the store.
Connecting content and commerce
A visual language for the brand
Organising product information
The visual language combines clean design, product photography and orange accents.
Navigation connects explanations of the approach and technology with the products and directions for use.
The store is integrated into the brand experience and brings the catalogue together in one place.
In a skincare store, visitors need to understand the product and how to use it on their phones too. The mobile experience matters especially when moving between the brand story, directions for use and the store.
SATAF is a French patisserie with locations in the Jerusalem Hills and Tel Aviv. The website connects the experience on site, the work in the kitchen and the creations in the display case with a TO GO store for ordering and collection.
The goal was to retain the character of the place online and make the journey from discovering the brand to choosing products and collecting an order clear.
Preserving the brand’s visual language
Combining content and a store
Ordering and collection process
A dark palette of natural tones and gold connects the landscape, pastries and SATAF story.
The website presents both locations and the products, with a path to the TO GO store.
Content, images and products are managed in WordPress and WooCommerce for ongoing updates.
For someone looking for a patisserie or placing an order for collection, their phone is an important point of contact. The mobile experience connects images and the story with the locations, menu and TO GO store.
