A selection of projects completed for happy clients
Dana Frenkel is a strategic career advisor for managers, executives and professionals. The landing page presents her career communities and explains how to join the right one.
The aim was to move from understanding the communities’ value to submitting an enquiry, with a clear explanation of suitability by field, joining stages and Dana’s role as the community leader.
A page structure leading to registration
Design and messages for a professional audience
Community suitability form
The page uses purple and pink tones, Dana’s photographs and messages highlighting professional connections and opportunities.
The content explains what visitors can expect in the communities and how joining works.
The form collects contact details and professional fields, alongside consent in accordance with the privacy policy.
A landing page may open from a message, social media or a link sent to a phone. The offer should therefore be clear from the start, with easy access to the form and an explanation of what happens after registration.
The landing page presents Dana Frenkel’s workshop on job searching in today’s market. It addresses managers, executives and professionals, leading from the challenges of job searching to workshop registration.
The aim was to explain who the workshop is for and what visitors can learn, with a clear path to submitting details and watching.
A page structured around registration
Design and messaging for the workshop
A form with focusing questions
The visual language combines dark purple, gold and pink accents to highlight the messages and registration form.
The page connects familiar job search problems with workshop topics and Dana’s professional approach.
Forms appear at two points, allowing registration after a brief introduction or after reading the full information.
The mobile experience connects the visitor’s challenge, the content’s value and registration to watch. Short sections and a clear route to the form help visitors choose their next step.
